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As a South Asian American obsessive about all issues magnificence, I used to be ecstatic to search out out in regards to the launch of cosmetics firm Kulfi Magnificence — it is even named after one among my favourite South Asian desserts. Nevertheless, it is greater than the title; each a part of this model represents me. The founder, Priyanka Ganjoo, has skilled the identical magnificence struggles I’ve. The imagery, shade names, and packaging are playful and stuffed with persona. The fashions look identical to me and exude confidence and individuality. Its ethos of celebrating your self makes me pleased with my South Asian heritage.
The model’s first merchandise are the Underlined Kajal Eyeliners, which Ganjoo created to “not solely remedy issues that many South Asians face, akin to discovering merchandise that match our undertones, but in addition come from our perspective,” she advised POPSUGAR. Kajal has been used traditionally to keep off the evil eye, also referred to as nazar. It’s an historical type of safety, and for a lot of South Asians, our introduction into the wonder world. Whereas many manufacturers have come out with their very own takes on kajal eyeliner (and lots of components of South Asia have their very own, region-specific formulations relating to conventional kajal) Ganjoo says they’re the primary to launch them within the US with a South Asian perspective.
I like that the eyeliners are infused with aloe vera and vitamin E, serving to the product to glide on simply with out tugging excessively at my lids. The feel is sort of like a gel liner, the place it is mushy sufficient to select up utilizing an angled brush. As soon as it units, the formulation will dry down and settle to supply a smudge-proof, waterproof, long-lasting put on.
I additionally appreciated that I may experiment and exit of my consolation zone with the completely different colours. I used to be capable of create a pointy wing once I needed to create a traditional look, or I may smudge the liner with a dense brush for a smoky impact — all with one kajal eyeliner. I even used the Underlined Kajal Eyeliners to attract on cute accents like stars, hearts, and complementary geometric strains and dots, which I attempted my greatest to aim. I needed to place these kajal eyeliners (and my creativity) to the check, so preserve studying to see what I cherished about every shade.