November 29, 2022



Parade and City Outfitters Simply Launched the Intimates Collab of Our Desires

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The web’s favourite underwear model simply made its first-ever foray into the market of in-person procuring, formally turning into extra accessible than ever earlier than and thus giving us even extra incentive to top off on its silky, universally comfy items. Do not thoughts us, we’re simply over right here already shopping for every part!

ICYMI: Parade has teamed up with City Outfitters to take its wide-ranging, size-inclusive, and sure, even sustainable collection of underwear kinds offline and into shops throughout the nation. Starting right this moment, consumers can now flick through items from the unique Parade x UO collaboration — which options an 18-piece assortment of bralettes and underwear, together with 4 UO-exclusive kinds. The gathering is obtainable to buy on-line at and can finally roll out into 25 City Outfitters retail areas.

Since launching in 2019, Parade has helped to reshape the underwear and intimates industries for the higher by way of the usage of sustainable supplies and the introduction of extra thoughtfully crafted, inclusive designs — even growing a cult following of teenagers, Gen Zers, and millennial consumers within the course of. Even in the event you’ve but to check out the model’s beloved lingerie for your self, you will now have the possibility to buy them IRL — or simply bulk purchase the cheeky kinds on-line, too (actually, no matter you favor).

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Scroll by way of to browse (and store!) the Parade x City Outfitters collaboration earlier than it inevitably sells out — and belief us, it will promote out.