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Touchdown onto Susan Alexandra’s Instagram web page is like getting into a parallel universe. From inexperienced and yellow corn on the cob earrings hanging off a literal corn on the cob to a makeshift bra prime common out of fruit-shaped coasters, the model’s feed is a vibrant kaleidoscope of content material that you would be able to’t assist however wish to get a bit misplaced in.
Such is the world of Susan Alexandra, the beloved model that is managed to perform maybe probably the most elusive duties in trend: having an undeniably distinct point-of-view. By means of intricate, over-the-top beadwork, Susan Alexandra has develop into a go-to retailer of selection among the many celeb set, cultivating a following among the many likes of Emily Ratajkowski, Gigi Hadid, and Emma Chamberlain.
And now, the model is making its foray into the bridal area with a group of ornate beaded equipment starting from crowns to capelets to champagne baggage.
“We had been getting questions on [bridal] for thus lengthy,” Susan Korn, the model’s founder and artistic director, informed POPSUGAR. “And at last, we had been like, ‘OK, let’s really do one thing about it.'”
It made sense to department out and have these choices in place for brides in search of that daring, vibrant, signature Susan Alexandra contact for his or her massive day. The model had already been producing one-off bridal gadgets, Korn revealed, earlier than the official launch. The customized requests had been primarily bespoke baggage that brides would put on on their marriage ceremony day. One other well-liked specialty merchandise? Grooms searching for whimsical, unconventional ring packing containers.
“We did a number of customized variations of these, like with totally different initials on them and with totally different colours and designs,” Korn mentioned. “It was actually, actually cute. We had been doing so lots of those who I used to be like, ‘Let’s simply hold them present within the assortment as a everlasting factor.'”