November 29, 2022

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How Plastic Surgeon Yannis Alexandrides Based 111Skin

Welcome to Huge Break, the place a few of the most influential figures within the magnificence trade replicate on the moments that made them — from the great to the unhealthy and all the things in between. Right here, Yannis Alexandrides, MD, FACS, American and European board-certified plastic surgeon and founder and surgical director of 111Skin, shares how medical faculty constructed his resilience and the way an encounter with two astronauts modified the course of his profession.

Medication has all the time been a part of Yannis Alexandrides’s world. “I used to be born in a medical household, and medication was throughout me,” he tells POPSUGAR. However that does not imply he took the choice to pursue it as a occupation evenly. He had a giant curiosity in physics and arithmetic, however in the end determined “medication is totally different from the rest as a result of [of] how a lot you’ll be able to assist different folks.”

He began medical faculty in Athens and after his preliminary coaching, Dr. Alexandrides was capable of get an concept of what every specialty entailed. “For me, it was very clear that surgical procedure was the plain alternative,” he says. “I preferred the rapid results of your actions by means of surgical procedure, the large distinction that you could make to anyone’s life, and really working with my arms was a part of what I preferred a lot.”

However there was one other issue that additionally motivated Dr. Alexandrides’s alternative. “At that specific second, a really unlucky factor occurred,” he says. “One in every of my closest pals was serving within the navy and had a nasty accident, which required facial reconstruction.” Dr. Alexandrides tried to do as a lot as he may to assist, like connecting them with the fitting folks, however “only a few docs in Greece who had been providing plastic and constructive surgical procedure.” That solidified his choice.

“You must be just a little little bit of an artist as a way to be actually profitable on this subject.”

From there, Dr. Alexandrides did analysis into the place essentially the most superior coaching for docs was, particularly in surgical procedure, and selected the US. “I accomplished alternate packages between the Athens Medical College and Dallas and went to one of many large medical facilities there the place I used to be uncovered to quite a lot of cosmetic surgery and reconstructive aesthetics.” That is the place Dr. Alexandrides realized that this was his calling.

“There are such a lot of subspecialties inside cosmetic surgery, for instance, hand surgical procedure, aesthetic surgical procedure, craniofacial surgical procedure, burns, and plenty of extra subspecialties that one can go into extra depth,” Dr. Alexandrides says. He additionally actually preferred the inventive side of surgical procedure. “You must be just a little little bit of an artist as a way to be actually profitable on this subject.”

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This isn’t to say his journey to turning into a totally licensed plastic surgeon was straightforward — removed from it, in truth. Cosmetic surgery is essentially the most troublesome specialty to get into. “The method is so intense,” says Dr. Alexandrides, “It looks like navy service. You must get up very early within the morning, typically in hospital by 6 a.m., and quite a lot of these nights it’s important to be on name as nicely, so some nights you have not even slept.” Finally, he determined to concentrate on craniofacial and microsurgery, which took eight years of intense coaching. 1000’s of operations later, Dr. Alexandrides was able to enter the actual world of surgical procedure. “I felt one hundred pc prepared to start out my very own profession and my very own observe.”

His plan was all the time to return to Greece and begin his observe there, however after years of faculty, Dr. Alexandrides took a well-deserved six-month break. Throughout his travels, he stopped in London the place he had some family and friends. “I met a plastic surgeon who was additionally American-trained and we turned good pals,” he says. “Inside two weeks, he supplied me a job and requested me to start out working with him in London.”

Though it was one thing he’d by no means imagined, Dr. Alexandrides discovered himself unable to withstand the attract of London and the skilled challenges that got here with it. He additionally knew that he’d nonetheless be near Athens to start out a observe there. It took him roughly a 12 months and a half earlier than taking the leap to change into impartial, which is how he landed on Harley Avenue.

“As a spot with quite a lot of historical past and quite a lot of custom for England, Harley Avenue has been the epicenter of medical excellence right here,” he says. “It is fairly troublesome to start out a observe primarily based in Harley Avenue — even the method of moving into it with the entire competitors.” It wasn’t misplaced on Dr. Alexandrides how dangerous going out on his personal was. “I made a decision to take this step, which was a really daring step again then, given my expertise and my age.”

Being in his early 30s, his dad and mom did not really feel that it was the fitting choice on the time. “They had been afraid I used to be being just a little — or very, ought to we are saying — emotional about it as a result of I actually, actually believed that London had loads to supply,” he says. “It was a really dynamic time with quite a lot of change, quite a lot of progress, and quite a lot of positivity.”

At the moment in 2000, there have been two varieties of practices when it got here to beauty and aesthetic cosmetic surgery in London. There have been large clinics owned by corporations, which might make use of docs to do surgical procedure privately. After which there have been NHS guide plastic surgeons who had been working within the NHS for years and would step by step begin doing personal work. “Again then, a observe the place a personal plastic surgeon or a gaggle of plastic surgeons dedicate all their time to their clinic and their personal sufferers was very uncommon.”

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That is the place 111 Harley St. got here in. “I began with this 360 strategy the place I used to be pondering if I had been a affected person, what would I ask of my plastic surgeon?” This landed Dr. Alexandrides on the conclusion that he wanted to have a clinic that would have a broad spectrum of remedies as a result of “typically surgical procedure just isn’t the fitting reply,” he says. “It could possibly be untimely or somebody won’t be not psychologically prepared for it; there are quite a lot of causes, so nonsurgical remedies have a giant position to play.”

In that very same vein, Dr. Alexandrides says “the concept of getting dietary supplements and skincare was very intuitive to me. If you’re doing surgical procedure, it’s good to give the fitting merchandise to your sufferers to allow them to heal higher and sooner, and who is aware of how the pores and skin heals higher than the plastic.” And that is how 111Skin was born.

“I by no means thought I’d create a line of skincare that I’d promote outdoors my clinic,” he says. It began when he met two scientists concerned within the house program and in command of the wellness of astronauts. They had been those creating meals and dietary supplements for astronauts. “House is a really harsh atmosphere and is definitely a laboratory for superior growing older as a result of the pores and skin is uncovered to intense cosmic radiation,” he says. “They had been forward of their time — they’d this information of how one can stop growing older of the pores and skin in essentially the most excessive atmosphere.” So, Dr. Alexandrides collaborated with them on merchandise in 2006.

Their very first breakthrough was the Dramatic Therapeutic Serum in 2008 — a product designed to assist Dr. Alexandrides’s sufferers heal sooner. “Most of my sufferers got here again to me after six weeks — which was the preliminary therapeutic section the place I used to be giving them the serum free of charge — and had been asking for extra.” The key ingredient to this system was 111SKIN’s NAC Y2, which has change into a hero within the trade and many individuals’s routines. It stays central to the model right this moment and is the important thing ingredient within the Y Theorem line. Finally, after discussing it together with his spouse, Eva Alexandridis (cofounder and CEO of the model), they determined to create a small skin-care line with eight core merchandise using NAC Y2 to promote after the preliminary six-week restoration time. “I by no means thought that it will change into what it’s right this moment,” says Dr. Alexandrides. “It was a part of my observe, so it felt like extra of an added service for my sufferers.”

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With the entire breakthroughs and success, in fact there have been troublesome moments, too, however Dr. Alexandrides by no means doubted his profession as a physician. “There was by no means a second I believed I’d hand over my profession. Should you’re a physician, it isn’t only a job — it turns into a part of your nature. I believe that gave me quite a lot of resilience, too.”

Dr. Alexandrides’s success would not finish there. He is additionally earned himself a formidable record of celeb clinetele, however you will not catch him sharing any names. “We all the time respect anonymity,” he says, which is one thing that provides him confidence that he is doing the fitting factor. “In fact, I do like this side of my job, however I take it critically. I deal with each single affected person the identical. It would not matter how well-known they’re. They’ve the identical wants and so they want the identical form of consideration. So I attempt to give that to all people.”

So far as profession highlights go, Dr. Alexandrides has a humbling one and it is taking place now. “As for many individuals, it was a really powerful time with COVID — my clinic needed to shut for the primary time fully,” he says. “I really feel that we’ve got strengthened the corporate. I really feel just like the momentum has elevated as an alternative of slowed down, really.”

“There was by no means a second I believed I’d hand over my profession. Should you’re a physician, it isn’t only a job — it turns into a part of your nature.”

The enterprise shortly pivoted, switching to different platforms to achieve purchasers and create a community of execs, comparable to aestheticians and dermatologists that assist. “We’ve got established a really vibrant connection and the gross sales have adopted,” he says. “It’s a pinch-me second as a result of it may have been the opposite manner and I would like to inform myself that. It’s a time the place we’re capable of strengthen our crew by attracting people who find themselves actually skilled on this subject as a result of the wants of the corporate change as you go forward.”

How Dr. Alexandrides needs to be remembered may sound stunning, however it really reinforces that, enterprise proprietor apart, he is a surgeon in the beginning. “My intention is to create merchandise that reduce folks’s want to return right into a clinic,” he says.

Picture Supply: Bonnie Mills / Courtesy of Yannis Alexandrides