December 1, 2022

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Afro-Latina Woman Group Musas Are Doing Issues Their Manner and Shaking Up the Business

Picture Supply: Katelina Ecleston

For sisters Keisha, Fiona, and Fiorella Sanchez, music is one thing that has all the time been part of their lives. “We come from a household of musicians on each side,” Keisha, the oldest of the siblings, says. The sisters fortunately recall the childhood vacation reveals they’d placed on for his or her relations, singing Christmas carols in each English and in Spanish for hours on finish. But regardless of placing on these jam periods for his or her relations and receiving formal singing, music, and dance coaching, the considered teaming as much as pursue their ardour by no means occurred to them — till the COVID-19 lockdown, that’s.

“We have all the time sung collectively, and we’d file covers and stuff, however we by no means mentioned, ‘Oh, let’s make the group,’ till the pandemic as a result of we had been all locked inside and we had been like, ‘Effectively, what will we do now,” Keisha says. And so, Musas was born. However in contrast to our passing obsession with banana bread, the New York-based group are extra than simply the product of pandemic boredom. Taking a cue from the woman teams of the ’90s and early 2000s, like TLC, Xscape, SWV, and 3LW, Musas are able to carry their eclectic sound to the lots.

“So initially, we had been like, ‘Let’s simply make music as a result of we love making music.’ However then it shifted as a result of we’re doing one thing that is been performed earlier than, so we wanted to determine a technique to put our essence and cultural background into it,” Keisha says.

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That numerous cultural background led the Colombian-Argentinian sisters to develop a sound that attracts inspiration from genres like reggaeton and salsa, in addition to a variety of artists corresponding to Alicia Keys, Nicki Minaj, and Aretha Franklin, to call only a few. For instance, their newest launch, “Endurance,” is an Afrobeat made in collaboration with Colombian producer DJ CrisBoy, Nigerian producers Davidace and Younger D, and Colombian violinist La Lulu. Equally, for his or her debut single, “Destino,” the trio tackled the rising style of ritmo exótico with assist from certainly one of its pioneers, Luis Eduardo Acústico.

When requested what style they may need to incorporate subsequent, the reply comes out with out hesitation. “Drill,” Fiona, the resident rapper of the group, says. “Like not a totally drill track, however in some unspecified time in the future simply change it up. I believe that may be actually cool,” she continues. She additionally mentions doing a reggaeton track sooner or later, ideally by collaborating with certainly one of that style’s up-and-coming artists. After all, together with up-and-comers like themselves, the sisters even have their record of dream collabs starting from R&B stars like Alicia Keys and Chloe x Halle to reggaetoneros like Rauw Alejandro and Dangerous Bunny to boundary-pushing artists like Mabiland and ChocQuibTown.

However the group’s willingness to collaborate with different musicians and producers goes past only a easy seek for attention-grabbing genres. Figuring out as Afro-Latinas, the women use collaboration as a technique to shine a lightweight on a tradition and individuals who have contributed a lot to trendy music however are sometimes omitted of extra mainstream conversations.

“[We want to] give the genres and the individuals who got here earlier than us their flowers and rejoice Afro-diasporic magnificence. That is actually what it’s. It is in our blood. These are our roots. And if we will rejoice it, we are going to. That is essential to us.”

“[We want to] give the genres and the individuals who got here earlier than us their flowers and rejoice Afro-diasporic magnificence. That is actually what it’s. It is in our blood. These are our roots. And if we will rejoice it, we are going to. That is essential to us,” Keisha says. As light-skinned Afro-Latinas, Musas perceive that a part of their accountability to their tradition is checking their privilege with a view to contribute to and spotlight the achievements of their friends in a respectful means — one thing they felt they achieved with the video shoot for “Destino,” which featured varied artists from their dad’s hometown, El Pacífico Colombiano.

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“All of the dancers in our video, even the choreographer, they’re additionally from the place my dad’s from. So he got here up with every part to include our abilities however to nonetheless preserve it authentic and recent,” Fiona says. Their eagerness to focus on the contributions of Afro-diasporic artists and collaborators is balanced by persistence (no pun supposed) in relation to their very own musical journey.

“The extra we develop on this business, I believe we’ll discover our personal spot in it and make a sound for ourselves the place folks will be capable of acknowledge us.”

“The extra we develop on this business, I believe we’ll discover our personal spot in it and make a sound for ourselves the place folks will be capable of acknowledge us,” Fiorella says. Nevertheless, the sisters additionally perceive that recognition takes time, particularly on the trail they’ve chosen.

“We’re additionally a woman group. We’re not solo artists, so it is somewhat bit more durable as we’re in a spot the place there aren’t actually lots of people. However I believe we will affect folks to pursue it as effectively,” Fiona says. Moreover being a bunch act making an attempt to make it in an business dominated by solo artists, Musas additionally need to take care of the identical challenges that have an effect on many ladies within the music enterprise. However even when the challenges they face as a younger, upstart woman group are quite a few, Musas discover energy in numbers and the truth that they’ve their sisterly bond to fall again on. And so they’re assured that their imaginative and prescient will repay.

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“There are such a lot of ladies within the business who’re so gifted, and that needs to be the factor that shines by way of. However you could have the folks on high who could make or break you. However I believe that when you could have a imaginative and prescient and like a set aim, it is doable to interrupt by way of and make a reputation for your self,” Keisha says.

Within the meantime, the sisters simply proceed to do what they love: make music that folks can vibe to and that represents their tradition.